It’s not news that if a celebrity endorses a product, sales dramatically increase for that product. We saw it when Tiger Woods promoted golf balls for Nike, generating a $50 million increase in golf ball sales from 1996 to 2000.
What if you could apply the mechanisms behind this phenomenon, to your business, to drive more traffic to your products and produce the results you want?
Well now you can.
Have an online presence
Who are you? You need to have the answer to this question ready from the beginning. Do not shy away from having your own social media accounts, because people will search you up to make sure you are real. All good affiliates do this, so if you do not, you lack something they have. Quick tips: Have your logo as your display picture so people can easily find you and keep your usernames the same across Facebook, Twitter, Instagram and LinkedIn. After you have the social accounts in place, you can start to build a following.
Build your credibility
If you see your dream car, but the person you are buying it from does not seem trustworthy, it reduces the value of the car. Who you buy the product from is more important that what the product is most of the time. Build a network of trust so people only have good things to say about you; make sure you are transparent with people and engage with them over social media to build your credibility. Ultimately, trust is the most important element in any buying decision, so do not underestimate its power.
KYC (Know Your Client)
If you target the right people for your audience, you are ¾ of the way there. Tiger Woods would not promote designer fashion and makeup, in the same way Kylie Jenner would not promote golf balls. The audience that you attract reflects what you have to offer. Recognise what that is and target that for effective marketing. No one wants to waste their time.
Consistency is key. With all the new affiliates appearing every day, one way you can be a step ahead is to keep doing what you’re doing. Your numbers will grow when your audience realises how reliable you are and you will build a following by people being more familiar with you and your posts. All of the above points of trust, credibility and having an online presence are ineffective without consistency. So now all there is to do, is to keep it up.
These are all sure-fire ways to get more traffic driven to yourself! So start today and test your new found skills on the Purus Digital Network and see how well you drive traffic.